His team has looked to maintain the brilliance of Perry Maxwell’s 1936 design, restoring as much of the original course while ensuring the new layout challenges the best golfers of today and the future. The Southern Hills course, which features pristine greens, strategic hazards and slender, meandering fairways, has undergone an extensive renovation under the supervision of leading golf architect and Rolex Testimonee, Gil Hanse. The names of the winners are inscribed on the Wanamaker Trophy awarded to the winner of the event since the inaugural edition in 1916. The PGA Championship has been a rich source of success for Rolex’s family of Testimonees, with eight members having won a cumulative 18 championships. Organized by the PGA of America, the second men’s Major of the season is contested by professionals only although it is unique among the four Majors with its inclusion of the ‘Team of 20’ – a contingent of PGA professionals who have achieved entry through local qualifiers. Renowned for having the strongest field among the four men’s Majors and a fan-friendly atmosphere, the PGA Championship promotes innovation, leadership, and aspiration.
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The agreement broadens Rolex’s already expansive presence in sport, which includes sponsorship deals with all four tennis Grand Slams, as well as with the Formula One global motorsport series and athletes like Roger Federer and Brooks Koepka.Rolex will be present as the Official Timekeeper and Official Partner when the 104th PGA Championship returns to Southern Hills Country Club, Tulsa, Oklahoma, from 19–22 May. Jean-Frédéric Dufour, Rolex chief executive, added: “We are delighted to stand alongside the PGA of America in supporting its iconic flagship events, and through this landmark partnership, we take the next step in deepening our support for the game even further.” The deal also means that Rolex, whose involvement in golf dates back to 1967, is now a sponsor of all four men’s majors, with partnerships already in place for The Masters, the US Open and The Open. “With their new alignment and agreement with our friends at the PGA of America, I am incredibly excited at what the future holds for an event which is already recognised as one of the greatest in all of sport.” “The invaluable support of Rolex for over a quarter of a century has helped both the Ryder Cup and the European Tour grow and prosper,” he added. Guy Kinnings, deputy chief executive of the European Tour and Ryder Cup director, described the signing of the deal as “a truly momentous day” for the Ryder Cup and the sport. LPGA’s Evian Championship secures Amundi as title sponsorĪs part of the agreement, Rolex will be the presenting partner of the Ryder Cup points standings, which monitors the progress of players competing to qualify for the US and European teams. Rolex will have the right to activate around the events onsite, as well as across broadcast and digital platforms.Īlready the official timekeeper of Team Europe, Rolex will now serve the same role for Team USA, meaning it is elevated to worldwide partner status for the biennial golf match alongside carmaker BMW and insurance giant Aon. The agreement designates the Swiss luxury watch manufacturer as the official timekeeper and official partner of the sanctioning body, along with the men’s, women’s and senior iterations of the PGA Championship major.
Golf’s PGA of America has unveiled a wide-ranging partnership with Rolex, which through the deal has become a worldwide partner of the Ryder Cup.
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